Central Problem

How does figurative painting produce meaning? Thürlemann addresses this fundamental question through a rigorous semiotic analysis of Paul Klee’s 1918 watercolor Blumen-Mythos (Flower Myth). The challenge is to develop a methodology that can describe both the plastic level (pure visual expression: color, form, position) and the figurative level (recognized objects: flower, bird, stars), and then identify the codes that connect these two planes. Unlike impressionistic art criticism, semiotics seeks to formalize the mechanisms through which pictorial surfaces generate complex meanings, including mythical and symbolic dimensions.

Main Thesis

Figurative painting operates through a dual articulation: a plastic plane (expression) composed of elements defined by chromatic and eidetic categories, and a figurative plane (content) where these elements are recognized as objects. The relationship between these planes is governed by connector-codes (codici-connettori)—systematic homologies such as curved:straight :: celestial:terrestrial. Klee’s Blumen-Mythos exemplifies how painting can achieve a “semi-symbolic” system where plastic oppositions correlate with semantic oppositions. The central composite objects—the “flower” and the “bird”—function as mediating figures that bridge the cosmic (‘inanimate’/‘celestial’) and the animated (‘terrestrial’/‘human’) realms, thus embodying the formal structure of myth as defined by Lévi-Strauss: a mediation between logically irreconcilable categories.

Historical Context and Intellectual Background

Thürlemann’s analysis emerges from the Paris School of Semiotics founded by A.J. Greimas, which sought to extend Saussurean structural linguistics to all sign systems. The 1970s-80s saw intensive efforts to develop a visual semiotics capable of analyzing images with the same rigor applied to verbal texts. Key influences include:

  1. Hjelmslev’s glossematics: The distinction between expression and content planes, and between form and substance at each level
  2. Greimas’s narrative semiotics: The concept of figure as minimal units, isotopies, and the semiotic square
  3. Gestalt psychology: Especially figure/ground distinctions and perceptual organization principles
  4. Lévi-Strauss’s structural anthropology: Myth as a logical structure mediating binary oppositions
  5. Panofsky’s iconology: The pre-iconographic level corresponds to the plastic level

This approach reacts against impressionistic art criticism, seeking instead to describe the formal mechanisms of meaning production in visual texts.

Philosophical Lineage

flowchart TD
    Saussure[Saussure] -->|Structural linguistics| Hjelmslev[Hjelmslev]
    Hjelmslev -->|Glossematics| Greimas[A.J. Greimas]
    Greimas -->|Visual semiotics| Thurlemann[Thürlemann]
    LeviStrauss[Lévi-Strauss] -->|Myth structure| Thurlemann
    Gestalt[Gestalt Psychology] -->|Figure/ground| Thurlemann
    Panofsky[Panofsky] -->|Pre-iconographic level| Thurlemann
    Thurlemann -->|Plastic/figurative analysis| VisualSemiotics[Visual Semiotics]
    Greimas -->|Semiotic square| VisualSemiotics

    class Greimas,Hjelmslev,Thurlemann internal-link;

Key Thinkers

ThinkerDatesMovementMain WorkCore Concept
Greimas1917-1992Paris School SemioticsSémiotique. DictionnaireFigure, isotopy, semiotic square
Hjelmslev1899-1965GlossematicsProlegomena to a Theory of LanguageExpression/content planes
Lévi-Strauss1908-2009Structural AnthropologyMythologiquesMyth as mediation structure
Panofsky1892-1968IconologyStudies in IconologyPre-iconographic level
Klee1879-1940BauhausBlumen-MythosPictorial poetry

Key Concepts

ConceptDefinitionRelated to
Plastic levelThe plane of visual expression analyzed independently of object recognition; composed of chromatic and eidetic categoriesHjelmslev, Visual Semiotics
Figurative levelThe plane where plastic elements are recognized as objects (flower, bird, star) through cultural codesPanofsky, Iconology
ElementMinimal unit of the plastic level: a combination of chromatic figure and eidetic figure(s)Greimas, Visual Semiotics
Chromatic categoriesConstitutive qualities that discriminate elements: hue, value, saturation, texture (matte vs glossy)Thürlemann, Color Theory
Eidetic categoriesForm-related categories: straight vs curved, angular vs roundedGestalt Psychology
Topological categoriesNon-constitutive positional categories: high vs low, left vs right, central vs peripheralVisual Semiotics
Connector-codeA rule establishing homologies between plastic oppositions and semantic oppositionsGreimas, Thürlemann
Semi-symbolic systemA sign system where expression and content planes have correlated, non-arbitrary relations (like poetry)Greimas, Semiotics

Authors Comparison

ThemeThürlemannGreimasPanofsky
Unit of analysisElement (chromatic + eidetic)Figure (minimal unit)Motif (pre-iconographic)
MethodFormal decomposition + code identificationNarrative grammarHistorical interpretation
GoalDescribe meaning mechanismsGeneral theory of meaningCultural meaning of images
Relation to contentCodes connect planes systematicallyIsotopies structure contentSymbolic values from tradition
MythStructural mediation (Lévi-Strauss)Narrative structureIconographic tradition

Influences & Connections

Predecessors

  • Saussure: Sign = signifier + signified; langue vs parole distinction
  • Hjelmslev: Expression plane / content plane; form / substance distinction
  • Panofsky: Three levels of iconographic analysis; pre-iconographic = plastic

Contemporaries

  • Greimas: Narrative semiotics, semiotic square, isotopy
  • Barthes: “Rhetoric of the image,” anchorage function of text
  • Foucault: “Ceci n’est pas une pipe” — image/text paradox

Successors

  • Groupe µ: Traité du signe visuel — systematic visual rhetoric
  • Floch: Applied visual semiotics to advertising and design
  • Fontanille: Tensivity and semiotics of perception

Summary Formulas

  1. Dual Articulation: Painting = Plastic plane (expression) + Figurative plane (content), connected by codes.

  2. Constitutive Categories: Chromatic categories (color, value, texture) constitute elements by creating contrasts; eidetic categories (straight/curved) define form.

  3. Connector-Codes in Blumen-Mythos:

    • Code 1: curved : straight :: ‘celestial’ : ‘terrestrial’
    • Code 2: high : low :: ‘celestial’ : ‘terrestrial’ (peripheral zone only)
    • Code 3: linear elements : surface elements :: ‘animate’ : ‘inanimate’
  4. Mythical Mediation: The “flower” is a complex object combining ‘animate’/‘inanimate’ and ‘celestial’/‘terrestrial’ traits, functioning as mediator between cosmic and human realms—embodying myth’s structural function.

  5. Pictorial Poetry: When plastic and semantic oppositions correlate systematically (semi-symbolic system), painting achieves the motivated relationship between expression and content characteristic of poetic language.

Timeline

YearEvent
1918Klee creates Blumen-Mythos watercolor
1943Hjelmslev publishes Prolegomena to a Theory of Language
1964Barthes publishes “Rhetoric of the Image”
1966Greimas publishes Sémantique structurale
1968Foucault publishes “Ceci n’est pas une pipe”
1970Greimas publishes Du sens
1979Greimas & Courtés publish Sémiotique. Dictionnaire
1982Thürlemann publishes Paul Klee. Analyse sémiotique de trois peintures
1992Groupe µ publishes Traité du signe visuel

Notable Quotes

“La pittura figurativa, manipolando dei mezzi propriamente pittorici, può giungere a mettere in relazione campi del mondo che la logica comune manterrebbe distinti.” — Thürlemann

“La pittura, nello spazio di alcuni decimetri quadrati, è capace di dare l’illusione di un mondo nuovo, di un mondo dove tutte le contraddizioni appaiono come risolte.” — Thürlemann

“Un quadro è una cosa molto complessa, costituita da un insieme di elementi che occorre prima denominare, per sottometterli in seguito ad una gerarchia, al tempo stesso, sensibile e razionale.” — Lhote, cited by Thürlemann